Is print still relevant in our digital age? Written By: Joh-Mari van Heerden A Norway study* concluded, “…students who read texts in print scored significantly better on the reading comprehension test than students who read the texts digitally.” That’s one of the key benefits of print. To process information, having a hard copy is still...
Category: Business
Persuasive Advertisement Checklist
Make sure your advertisement has the correct info! Written By: Joh-Mari van Heerden The online BusinessDictionary.com defines an advertisement as: “…Their objective is to change the thinking pattern (or buying behaviour) of the recipient so that he or she is persuaded to take the action desired by the advertiser.” So you’ve worked hard at setting...
Actionable Examples for Connecting with Your Audience
Actionable Examples for “Connecting with Your Audience” Written by Arina Swart from Enigma CyberLab (Pty) Ltd for CABA Social Media Engagement: Identify Key Platforms: Determine which social media platforms your audience is most active on (e.g., Instagram, Twitter, Facebook). Create a Content Calendar: Plan festive-themed content, including interactive posts, polls, behind-the-scenes peeks, and user-generated content...
Unlocking Team Potential: The Power of Fresh Talent
Unlocking Team Potential: The Power of Fresh Talent Introducing fresh talent into a team is not just a process; it’s a strategic move that can significantly contribute to the energy and growth of an organisation. Here are some key advantages: New Perspectives: Fresh talent often brings innovative ideas and new ways of thinking, which can...
Marketing for Beginners – 1/4
Reading this article will transform your perspective on marketing! Many business owners equate marketing with distributing 5,000 flyers. However, marketing involves a series of components, each with a specific goal and target market. While these components can function independently, a complete chain ensures a successful marketing campaign. Through my intensive marketing research, I discovered a...
Boosting Local Business Success: The Advantages of Joining a Business Association
Joining a business association can offer numerous advantages for local businesses, contributing to their overall success and growth. Here are some key benefits: Networking Opportunities: Local Connections: Business associations provide a platform for local businesses to connect with one another. Building relationships with other businesses in the community can lead to collaboration, partnerships, and referrals....