Is print still relevant in our digital age? Written By: Joh-Mari van Heerden A Norway study* concluded, “…students who read texts in print scored significantly better on the reading comprehension test than students who read the texts digitally.” That’s one of the key benefits of print. To process information, having a hard copy is still...
Category: Marketing
Persuasive Advertisement Checklist
Make sure your advertisement has the correct info! Written By: Joh-Mari van Heerden The online BusinessDictionary.com defines an advertisement as: “…Their objective is to change the thinking pattern (or buying behaviour) of the recipient so that he or she is persuaded to take the action desired by the advertiser.” So you’ve worked hard at setting...
Basic Principles of Good Advertising
Why you should STOP advertising! Written By: Joh-Mari van Heerden So, you advertise and advertise and advertise… Business is slow, and you are realising you’re wasting time and money. Keep on reading if you want to know why your advertising is failing. STOP advertising if it is BAD! How do you know it’s bad? Here’s...
Actionable Examples for Connecting with Your Audience
Actionable Examples for “Connecting with Your Audience” Written by Arina Swart from Enigma CyberLab (Pty) Ltd for CABA Social Media Engagement: Identify Key Platforms: Determine which social media platforms your audience is most active on (e.g., Instagram, Twitter, Facebook). Create a Content Calendar: Plan festive-themed content, including interactive posts, polls, behind-the-scenes peeks, and user-generated content...
Marketing for Beginners – 1/4
Reading this article will transform your perspective on marketing! Many business owners equate marketing with distributing 5,000 flyers. However, marketing involves a series of components, each with a specific goal and target market. While these components can function independently, a complete chain ensures a successful marketing campaign. Through my intensive marketing research, I discovered a...