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Fridays CABA Connect

Key benefits of attending a Business Connect session Business Connect sessions offer a dynamic and interactive environment where businesses can build relationships, gain valuable insights, and enhance their growth and success. Networking: These sessions provide a platform to meet and engage with potential clients, partners, and industry peers, expanding your professional network. Collaboration Opportunities: Connecting...

Persuasive Advertisement Checklist

Make sure your advertisement has the correct info! Written By: Joh-Mari van Heerden The online BusinessDictionary.com defines an advertisement as: “…Their objective is to change the thinking pattern (or buying behaviour) of the recipient so that he or she is persuaded to take the action desired by the advertiser.” So you’ve worked hard at setting...

Basic Principles of Good Advertising

Why you should STOP advertising! Written By: Joh-Mari van Heerden So, you advertise and advertise and advertise… Business is slow, and you are realising you’re wasting time and money. Keep on reading if you want to know why your advertising is failing. STOP advertising if it is BAD! How do you know it’s bad? Here’s...

Actionable Examples for Connecting with Your Audience

Actionable Examples for “Connecting with Your Audience” Written by Arina Swart from Enigma CyberLab (Pty) Ltd for CABA Social Media Engagement: Identify Key Platforms: Determine which social media platforms your audience is most active on (e.g., Instagram, Twitter, Facebook). Create a Content Calendar: Plan festive-themed content, including interactive posts, polls, behind-the-scenes peeks, and user-generated content...

Unlocking Team Potential: The Power of Fresh Talent

Unlocking Team Potential: The Power of Fresh Talent Introducing fresh talent into a team is not just a process; it’s a strategic move that can significantly contribute to the energy and growth of an organisation. Here are some key advantages: New Perspectives: Fresh talent often brings innovative ideas and new ways of thinking, which can...

CABA Committee Members for 2024

Meet the your committee: • Waldo Strydom – Chairperson, Ward Representative Steenkamp Wealth Bluestar • Eloïse Krige – Vice-Chair Sonop Uitgewers • Donovan Louw – Treasurer Louw & Schwab Accountants • Maryna Brink – Secretary Pam Golding Struisbaai • Kent Georgala – Affiliations, Ward Representative Omega Consulting Africa • Alta du Toit – Events LRE...

Die Belangrikheid van Gemotiveerde en Betrokke Werknemers

“Employee Engagement” Smith (2024) defines employee engagement as “a human resources (HR) concept that describes the level of enthusiasm and dedication a worker feels toward their job. Engaged employees care about their work and about the performance of the company and feel that their efforts make a difference. An engaged employee is in it for...

Master Comparison

Am I good enough? How much time have you spent contemplating, mulling, reasoning, planning, and re-planning this year? At some stage in your career you’ve probably felt like you’re not good enough. No matter how hard you work, sometimes the doubt sneaks in…am I good enough? Am I succeeding in what I’m doing? Will I...

The Vital Role of Humour in the Workplace

Find your Joy! When faced with anxiety in our businesses, especially during uncertain times, the weight of the unknown can be terrifying and confusing. However, some of the greatest minds in business remind us that even 60 seconds of laughter can change how we perceive the world. Humour relieves stress, offering respite from the nightmares...

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