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Basic Principles of Good Advertising

Why you should STOP advertising! Written By: Joh-Mari van Heerden So, you advertise and advertise and advertise… Business is slow, and you are realising you’re wasting time and money. Keep on reading if you want to know why your advertising is failing. STOP advertising if it is BAD! How do you know it’s bad? Here’s...

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Marketing for Beginners – 1/4

Reading this article will transform your perspective on marketing! Many business owners equate marketing with distributing 5,000 flyers. However, marketing involves a series of components, each with a specific goal and target market. While these components can function independently, a complete chain ensures a successful marketing campaign. Through my intensive marketing research, I discovered a...

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