Actionable Examples for “Connecting with Your Audience” Written by Arina Swart from Enigma CyberLab (Pty) Ltd for CABA Social Media Engagement: Identify Key Platforms: Determine which social media platforms your audience is most active on (e.g., Instagram, Twitter, Facebook). Create a Content Calendar: Plan festive-themed content, including interactive posts, polls, behind-the-scenes peeks, and user-generated content...