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Persuasive Advertisement Checklist

Make sure your advertisement has the correct info! Written By: Joh-Mari van Heerden The online BusinessDictionary.com defines an advertisement as: “…Their objective is to change the thinking pattern (or buying behaviour) of the recipient so that he or she is persuaded to take the action desired by the advertiser.” So you’ve worked hard at setting...

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Marketing for Beginners – 1/4

Reading this article will transform your perspective on marketing! Many business owners equate marketing with distributing 5,000 flyers. However, marketing involves a series of components, each with a specific goal and target market. While these components can function independently, a complete chain ensures a successful marketing campaign. Through my intensive marketing research, I discovered a...

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